Emerging Markets - "The french-fry market"

As many of the food and drink markets in regions such as Western Europe and conglutination America light upon saturation levels, multinational suppliers are now looking elsewhere almost the globe to achieve profitability. Markets in less well-established regions are by and large showing higher levels of growth, offering legion(predicate) opportunities for companies bold and hefty enough to expand beyond their take geographical boundaries. The linked States currently imports more frozen tateres than it exports. Americas potato industry is centre on how to boost exports to countries where demand is booming. Were calm the largest cut-fry market, says honk Plummer, an economist with the US Department of Agriculture, the deficit follow marrow that worldwide consumption is increasing (Belsie). The US has a vivacious market in potato exports, primarily to our NAFTA neighbors, Canada and Mexico, with 75% of such exports to Canada (Skorburg). The french-fry market is a ball-shaped market, and its controlled by global market forces and a few global players, says Bruce Huffaker, publishing company of North American Potato Market (Belsie). With a 97 percent market share, the fall in States dominates the market for frozen french heat up in mainland China. In the 1997 marketing year, the United States exported about 2,500 mensurable tons of frozen french chips to China precious at $2.2 million.

Its estimated that another 8,000 to14,000 tons of french french fries, or 50 percent to 75 percent, are transshipped into China through Hong Kong (Cee & vitamin A; Theiler). Chinese demand for frozen fries will g row 600% in the next five age according to ! a resume done by Guenthner, Robert B. Dwelle and hindquarters C. Foltz, all from the University of Idaho, and Lingyun Zhang of Valmont Industries. If the trend continues, U.S. french fry companies will deprivation additional production of 384,000 system of measurement tons to meet the estimated 454,000 metric ton demand in 2005... If you want to perplex a full essay, order it on our website: BestEssayCheap.com

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