Makteting

[pic] 4 YEAR BA (HONOURS) IN HOTEL MANAGEMENT hospitality merchandising & CONSUMER BEHAVIOUR HM 02 / 11 faculty vade mecum 2009-2010 module Tutor: S. P. Rath Email sibaprasad.rath@tajhotels.com sp.rath@ihma.ac.

in module economy HM 02 / 11 Module Title Hospitality production & Consumer Behaviour School/s involved in voice communication institute of Hotel Management- Aurangabad Name of Course(s) BA (Hons) in Hotel Management Module Leader Siba Prasad Rath mess Dr Rafiq Zakaria Campus, Aurangabad Module Type Hospitality substance Credit Rating 20 Credits Module level I - Intermediate Learning Methods Lectures: 48 hours enjoin instruction 152 hours Pre-requisite/s None Recommended Prior Study None Co-requisite/s None superior Body Requirements None Module scaling None Barred combination None Module summary The purpose of this module is to provide the student wi th the knowledge and skills to develop, mana! ge, hold and monitor the selling strategies within a tourism and hospitality operation. Participants will base their plans on relevant internal and outdoor(a) marketing issues with regard for enterprise constraints. The course highlights the need for managers to cyclorama the map of marketing as a vital managerial concern. A marketing perspective is built on an in-depth brain of guest desires and decision processes and this module draws upon concepts from psychology, sociology and anthropology to develop an understanding of how and wherefore consumers and organisations...If you require to get a full essay, order it on our website: BestEssayCheap.com

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