Business Models for Operating BlogsIntroductionBlogging has emerged as a multi-faceted online networking tool for socialising and organisational linkage purposes in the public and private sector (Blood , 2002 . Blogging as a tool for social linkages stemmed from the first intercommunicates as comprising the journals or diaries of individuals open for public viewing . Since the web logs contains options for comments , this allowed mussiness who crawl in or stranger to the communicateger to comment and unite to the blogger . This happens on a global scale resulting to the multiplication and imbrication of linkages . However blogging has evolved in functionality , particularly in the field of duty . Now , blogs non only constitute channels for social consanguinity expression but also comprise a locale for logical argumen t advertising and sales activities (Kline and Burstein , 2005 . This operates through the idea that business firms desire to expand or widen their online merchandise eject tilt into commonplace sites with a vast number of repair interest through crowdments (Holtz and Demopoulos , 2006 . Blog heart has also evolved to maintain w are , service or company reviews , commentaries , tips , or guides on a vast range of business connect s that suffer the professional personmotional activities of business firmsPopular Successful Blogs in the WorldSince enterprises prefer to advertise in blogs with the most number of put downers , whose pro matches the target market of the firm , readership volume for blogs becomes an important consideration . The popularity of blogs is determined in three ways : access statistics , consultation relative absolute frequency , and blog affiliationsFirst is through the volume of deal accessing the blog documented mechanically by the website s f unctions (Weil , 2006 . Popular websites un! remarkably accumulate millions in blog access statistics in a year . The most popular blog according to Technorati in 2006 is the blog by Xu Jinglei . comprise on the XML and RSS functions seen as the orange tree and grey colours on Figure 1 in the Appendix , this blog had 113 ,479 ,298 visitors in to date and still go on to rise . However , this parliamentary procedure of determining popularity does not deliver the goods accurate or adapted measures to support blog popularity because this does not ensure that all the people accessing the blog actually read the posts or found the content useful especially in their purchasing decisionSecond is through the frequency of citations made of the blog in the World Wide clear (Weil , 2006 . This involves the use of search rail line locomotives to look into how many early(a) blogs or sites have referred to the blog . In using the Google search engine to determine the frequency of Internet citations for the blog Boing Boing , the b log rated by Technorati as the spark advance blog in 2005 , results showed that including the two link up found directly leading to the Boing Boing blog , there are 2 ,710 ,000 citations for the blog [See Figure 2 in the Appendix] . This provides a real measure of popularity since the number shows that more than two million other sites refer to this blog through reviews , commentaries recommended links , or other purposes . In searching...If you want to get a lavish essay, order it on our website: BestEssayCheap.com
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