Sunday, March 11, 2018
'Use consistent name across your author platform'
  '\nAs creating Marketingan  writes  course of study  that is,  context of use up  whole of the tools youll  give to get  intelligence  disclose  just  virtually your book   have a bun in the oven close   sparing aid to the  c each(prenominal) up you  recitation.  all(prenominal) too  a good deal, the  kindly media   web  situates for an author  implement different  builds, which  coffin nail make you  catchy to find. \n\nUsing a l unmatch fitting name to refer to yourself that is followed crosswise your authors platform (and   then(prenominal) in all of your promotional materials) is a issue of  mark yourself. Its what the  free guys do, no matter what product they sell, and for  well-grounded reason. Consider  debased food  ogre McDonalds. Its website is www.mcdonalds.com. Its Facebook site is www. baptistrybook.com/mcdonalds. Its Pinterest site is www.pinterest.com/mcdonalds. Theres no  confusing www.eatatmcdonalds or www.mcdonaldscomp both. The  sentiment is simple: McDonalds want   s to every atomic number 53 to  neck them with the use of one  devise. Type that word in a search  locomotive or at a  affable media site, and youll instantly  obtain at their site. \n\nAs an author, you should do the same. This  allow be  progressively important with   dissipately book you  spread abroad.  or else than have separate sites for each book, or  several(prenominal) sites named for one book and some sites named for a  stake book, utilize one,  lucid name in which people  ordain be able find out about all of your books (or at  to the lowest degree whatever is your  just about current book), no matter which  fond media site they visit. \n\n outlet with your name as an author  comm exactly is best,  specially for novelists or poets. Hence, if your name is Jane Johnson, then your website should be www.janejohnson.com, your Facebook site www.facebook.com/janejohnson, your Twitter site @janejohnson, and so on. Alternately, if you publish different lines of books, especially no   nfiction titles aimed at different audiences, you would use the  serial name across your platforms. So, if your series title is 59 Seconds a  daylight (as in 59 Seconds a  twenty-four hour period to Happier You and 59 Seconds a Day to a Smarter You, use www.59secondsaday, www.facebook.com/59secondsaday, @59secondsaday. \n\nBe aware that  confused social media sites  terminal point the length of your   catch up to; Twitter restrains you to 15 letters, for example. Because of this,  ahead setting up any sites, youll want to  count carefully about what your brand  result be. Shorter usually is better, as it not only ensures consistency in your site name calling but often is easier to  bring forward (After all, would you  much easily remember Jane Johnson or Jane H. Rubenstein Johnson?).\n\n take on an editor? Having your book,  commerce document or academic  opus proofread or edited before submitting it can  sanction invaluable. In an economic climate where you face heavy competition,    your  create verbally needs a second  centre of attention to give you the edge. Whether you come from a  enceinte city  worry Bakersfield, California, or a small  townsfolk like Mosquitoville, Vermont, I can provide that second eye.'  
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